THE STORY OF LES INTERCHANGEABLES
As a girl, Audrey was always designing and creating on her sewing machine, with a deep-seated passion for the decorative arts. After spending the first part of her career learning the family business alongside her father, she also developed an entrepreneurial mindset and an appreciation for the value of hard work, determination, ambition and perseverance. This invaluable combination gave her the confidence to launch her first endeavor in 2007 – an ingenious concept of interchangeable, decorative bra straps. Designed to be shown, rather than hidden, the idea was a huge success as it addressed an issue that all women could relate to.
Soon Audrey’s living room was overflowing with yards of embroidered ribbon as she raced to fulfill orders. Eventually, she approached Swarovski to partner with her to develop a new concept – the creation of a line of stretchable, adjustable bracelets decorated with crystals. Imaginative, playful and luxe, the line developed quickly and acquired “must have” status in the accessories category in France and throughout Europe.
By 2014, Les Interchangeables had become a juggernaut, with a full accessories collection and an international presence with over 2,000 points of sale all over the world, including Italy, Spain, Korea, Japan, China, Australia, Canada, United Arab Emirates, and the United States.
Today, Audrey continues to innovate in the accessory space – she always has a new approach, a unique twist on accessible, luxurious and functional fashion. The embodiment of the brand, you’ll always find her with a different stack of bracelets, and each has a story. Her passion, savoir-faire and inimitable sense of style are the force behind the brand.